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web strategy and MARKETING
SERVICES
Most companies concentrate
on selling you a logo, a brochure, a website or a promotional
item, but do not take the time to develop the right web strategy,
marketing or promotional campaign that will create awareness
and generate sales.
Our services are designed
to create an effective, targeted online or traditional marketing
plan that will deliver the message via your site or traditional
print avenues, establishing a strong presence for your company,
and give personality to your business.
WEB STRATEGY SERVICES
- Search Engine Optimization:
Having your website appear on the first page of a search
like Yahoo, Google, or MSN Search takes content strategy
and development, keyword analysis, and site updates. We'll
review your site and find it's current Google page rank,
keyword analysis, hits per day, etc., and find the areas
that need improving SEO strategy.
- Email Marketing:
You Got (to send) Mail! E-mail marketing is one of the most
effective ways to convey your message or sell your products,
by reaching thousands of customers at a fraction of traditional
mass mailing, increasing the reach of any marketing campaign.
Plus it can be quickly refocused and improved to better
target your audience.
- Business Blogs: One
of the best ways to integrate social media into your marketing
strategy and website is through the use of a blog. Blogging
provides for frequent updates to your site, which attracts
visitor loyalty and increases your SEO. It also allows you
to start the conversation with your customers while displaying
your knowledge and expertise.
- Adwords Consulting:
One of the growing ways to attract quality visitors to your
website is through Pay-Per-Click (PPC) advertising.
TRADITIONAL MARKETING
SERVICES
- Product Concept:
wise use of available products, bundling of different products
for a more powerful effect and functionality, developing
traditional or non-traditional concept.
- Target Market: demographics,
cultural sensitivity, customer profile.
- Market Research and Customer
Feedback: surveys, response incentives using other
promotional items, historical reference of previous promotional
campaigns.
- Product Launch: sample
testing, launch event planning, central theme.
- Creative Packaging:
include a catchy and esthetically pleasing package design
for your item, include market survey or questionnaire cards.
- Monitoring: CRM, call
backs to customers, comparison of ongoing campaigns,metrics
and deliverables, return on investment.
It can be overwhelming for
any one person dealing with the stresses of creating the right
concept, delivering an unforgettable message, finding the perfect
products, and researching the voice of the customer to obtain
a successful marketing campaign, so why not use our team of
experts to help you relief the burdens and smooth out the process
along the way?
Our
credo is to be transparent to our customers from the get-go.
No hidden fees or gimmicks. We work with you in developing the
marketing solutions so that it is well within your budget. Our
experts have global experience in the areas mentioned above
and can tackle any marketing objective that requires a fast
(usually the case with the time crunch we all work under), cost
effective, and creative marketing solution. |
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